How To Enhance The Visibility Of Your Web Site On Search Engines:
Search Engines are built to help the searchers. Search Engines strive to put the best fit/standard websites on top rankings so that searchers get their required info within few clicks.
How do Search Engines know a website’s standard and its relevance with searched keywords? What are the steps you should follow for a complete SEO to improve your website’s rankings?
This article covers Search Engine Optimization in two levels – the first is On page optimization, and the next is Off Page Optimization. An effective On page optimization together with good Off page optimization will improve your Search Engine Rankings.
On Page Optimization
1. Define Your Business & Target Audience: The first step in any business starts with analysis. Determine what kind of services your website is to provide and what kind of audience you want for your website?
2. Don’t Purchase A New Domain: If you already have a good domain name don’t try to purchase a new one, as some search engines look for the age of the website as a ranking factor.
3. Choosing Your Domain Name: If you are planning for a new website, try to get a domain name with keywords included. If you target regional customers, you can have your domain based on the region, say for example .uk or .au or .in.
4. Make Your Website Look Simple: Now you have a domain name and you know whom you want to target. Website design is the key factor which keeps your visitor to stay for a while in your website and navigate your services. Make sure your website design has a good feel & look, clean and simple.
5. Evaluate Your Website: If you have an existing website, and now you want to do SEO for it, then evaluate your website:Navigation structure – think in a visitor’s point of view – Can someone navigate and reach the product/services they are looking for? Make your navigation user friendly, no visitor should leave your website due to confused navigation.Check for W3 compatibility of your website.Check for any broken links in your website and fix if any.Your website should load fast so that it doesn’t check on your visitors’ patience.
6. Observe Your Competitor: Find your competitor websites. Analyze and gain knowledge on their tactics, the keywords they use, the techniques applied. With the help of this analysis you will learn what is working and what is not working, which will help in your Search Engine Optimization process.
7. Research On Keywords: List the Keywords your target audience would search for and the ones used by your competitors. Make use of keyword research tools like Overture to know more on your related search terms. Now refine your list and make your final list of target keywords.
8. Check The Keyword Dencity & Efficiency: It’s very important to know that how many times you use you important keywords on the contant of a web page and where you use your important keywords on a web page?
8. Structure File Name: If you have control over your file names – modify file names with your keywords included.
9. Search Engine Friendly Sitemap: A well structured search engine friendly sitemap can help Search Engines to index all your pages. With good anchor text for your navigation links you can improve your rankings.
10. Write An Attractive Title: Why is your web page title so important? The web page title is displayed in SERPs which in turn help in attracting your visitors. Web searchers do their search with a term and look for titles in the result pages that best fit their search. Hence make your title attractive, with targeted keywords included. Try to incorporate related keywords too. For example you target for Montessori School, you can write title as ‘Montessori School, the Preschool for your Children’. (in this way you add 2 related terms).
11. Meta Description Tag: Description tag is also displayed in snippets of any SERPs. This description helps to motivate searchers to visit your website. Make an effective and optimized description tag. Snippets are also taken from surrounding text of the searched keyword. You may need to edit your content a little to make your description look good.
12. Meta Keyword Tag: Though there is saying that Search Engines like Google doesn’t look for Meta keyword tag, there are some smaller search engines, which still follow the conventional way and spider the keywords tag. So there is no harm in making of the Meta keyword tags. Your meta keyword should contain keywords that appears in your body text.
13. Have Robot tags: If you don’t want any of your files of your website to be indexed, say an image or a text file, you can write your robot file insisting the search engines not to crawl those pages. When Web spiders & crawlers go throught a URL, the very first step they follow to check the Robots.txt file.
14. Alt Tags For Images: As the name infers it acts as an alternate text for any image. This tag is both user friendly and search engine friendly. Search engines cannot read images; instead it indexes the alt tag given for any image and assumes it as the description for the image.
Off Page Optimization
1. Link Popularity:
2. Article Submission
3. Directory Submission
4. Blog Post Submission
5. Press Release Submission
6. E Book Submission
7. RSS Feed Submission
8. Social Media Network Sites Submission
9. Local Directory Submission
10. Paid Directory Submission
Looking for search engine marketing services and Organic / Search Engines Traffic to your website? Just mail us your requirement on sempexpertindia@gmail.com and we will send you a personalized proposal according to your needs.
